Mothers’ Dilemma: which milk powder is safe for my baby?
Over 80% rated excellent in 16 Formula 2 milk powder safety test reports

Test-it™ Introduction

Lipstick is a necessity for ladies. With a shade of red on lips, a woman can have the world at her feet. The safety of lipsticks affects the life of the queen and must not be taken lightly!

To find out the truth, Test-it™ selected 16 popular formula 2 milk powder products in the market and joined hands with a professional laboratory to perform safety test using the world leading bio-testing technology Testing 2.0. Based on the test results, it rated 14 products as Green Fish (Excellent), 2 products as Yellow Fish (Basic).

Test-it™ founds that more than two times price difference between the tested formula 2 milk powder,over 80% rated excellent.

According to the World Health Organization and United Nations, choosing the wrong product could cause cancers, infertility, precocious puberty, obesity and neurological disorders. Test-it™ provides clear, direct test reports with lifestyle tips. Equipped with scientific and objective information, consumers can make safer purchasing choices.Stay tuned for more interesting facts.

Interesting facts

Ancient Egyptian were great fans of red, orange and black lipsticks.

Categorization of formula milk powder:

Formula 1: 0-6 months (infant) Formula 2: 6-12 months (follow-up) Formula 3: 12-36 (toddler).

Weaning is the process of transitioning from one formula to another according to baby’s age.

To prevent obesity, there will be a reduction in fat content for formula 2 milk powder.

Acidosis might be a result of wrong milk powder and water ratio.

Test-it™ Reports

Test-it™ Standards

Traditional chemical Testing 1.0 and existing regulations only reflect the basic requirements for market entry, not the products’ actual safety for consumption. Test-it™ applies first-in-the-world fish embryo toxicity (FET) test technology (Testing 2.0), enabling an effective and thorough examination on both acute and chronic toxicity in the tested products (effective up to several thousands of known toxicants to humans). We test and classify global products into three categories (Red, Yellow and Green Fish) through a comprehensive test system and scientific statistic analysis. We provide clear, direct test reports with lifestyle tips. Testing method varies with products. For the formula 2 milk powder test, the transgenic medaka embryo testing for chronic toxicants, zebrafish embryo testing for acute toxicants and ingredients check are applied.

Good performance under screening of acute toxicity, chronic toxicity and ingredients. Consumers can rest assured that the products are safe for purchase.

Indicating good performance in the screening of chronic toxicity, while meeting the safety baseline in acute toxicity and ingredient check. Consumers are recommended to purchase with caution.

Below standard under screening of acute toxicity, chronic toxicity and ingredients. Consumers are recommended to purchase with extra caution.

Green Fish List
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Findings of Test-it™

1. Over 80% samples rated excellent

16 samples from 11 brands were selected for this Formula 2 test. 14 (87.5%) are rated excellent (Green Fish) and 2 (12.5%) are rated basic (Yellow Fish).

China Food and Drug Administration (CFDA) hosted a press conference on 23 January, 2018. Sun Meijun, Deputy Director of CFDA stated that infant formula milk powder has a passing rate of 99.5%, according to the National Food Safety Spot Inspections 2017. (Source: CNFOL).

Formula 2 is designed for infants over 6 months old. It has a higher standard in production. This test result shows that over 80% of the samples are rated excellent in quality. In recent years, the performance of infant formula milk powder in various screening tests have drastically improved.

2.Huge price differences between the Formula 2 milk powder: more than 2 times the price.

Among the 31 samples tested, the most expensive one costs 210.5HKD/g, which is over 9 times of the cheapest one that costs 22.9HKD/g. The average price was 62.3HKD/g.

Milk Powder Q&A


Conventional chemical testing 1.0 and the basic regulations only reflects the basic requirement for a product’s market entry. The mission of Test-it™ is to further improve product safety with world leading technology Testing 2.0. Though horizontal analysis in similar products, Test-it™ provides consumers with information and data for better consumer choices. Products are categorised as Green Fish, Yellow Fish and Red Fish according to test results.

Test-it™ has developed a high standard as a third party consumer goods evaluation platform. Developed by an experienced research and development team and an advisory board of toxicology experts from 12 countries, Test-it™ references from the global standard of China, EU, the U.S., Japan, WHO and OECD. With the application of fish embryo toxicity (FET) test technology (Testing 2.0), The standard of Test-it™ could be higher than the existing regulations.

Sampling Method

Market research and product

Test-it™ selected 16 best selling formula 2 milk powder products by analysing sales and attention span from the Test-it™ fans group. The research is conducted in both e-commerce platform and physical store.

  • E-commerce market research

  • Retailer market research

  • Sales volume and popularity

  • Selected products

Purchasing Method and Channel

All tested samples were purchased by Test-it as a common customer. Samples were purchased from the brands’ official beauty counters and their globally recognised sales channels ( official flagship stores ) on major E-commerce platforms ( JD, Tmall, Koala, Amazon) . All sample were purchased anonymously.In order to maintain neutrality and objectiveness, Test-it reports will not accept products submitted by manufactures.

  • Represent common consumers

  • Reliable sales channel

  • Anounymous purchase

  • No manufacturer sampling

Test Method

1、 Transgenic medaka embryo testing for chronic toxicants.

2、Zebrafish embryo testing for acute toxicants.

3、Ingredients check

Vitargent adopts an exclusive ingredients screening system comparing restricted and high risk ingredients regulated by US FDA, EU, Food and Drug Administration of Japan and China, and the CODEX Alimentarius of FAO and WHO for further product safeguarding.

Products must not contain any chemicals that are associated with health complications, eco-toxicity, or contamination by scientific safety evaluations, or are banned by the following governmental agencies and authoritative bodies.

US: USFDA’s ‘Summary of colour additives for use in the United States in foods, drugs, cosmetics, and medical devices’, ‘Prohibited & Restricted Ingredients’, and 'Everything Added to Food in the United States (EAFUS)'.

EU: European Commission Nos. 1333/2008, 1223/2009, 1129/2011, and 1130/2011, and Candidate List of substances of very high concern for Authorisation (SVHC) by European Chemicals Agency (2017).

China: China FDA’s ‘Safety and Technical Standard for Cosmetics’ (2015), and 'National food safety standards : food additive standard (GB2760-2014).

Japan: Japan’s ‘Standards for Cosmetics’ (2000), and 'Standard for use of food additives (2017)

WHO&FAO: CODEX Alimentarius.

Results Analyzing Method

Category Medaka embryo testing for chronic toxicants Zebrafish embryo testing for acute toxicants Ingredients check
Pass safety threhold referring to WHO guideline on Acceptable Daily Intake (ADI) Meet fish embryo test standard at high concentration No banned or high concernedingredients

Pass safety threhold referring to WHO guideline on Acceptable Daily Intake (ADI) Meet fish embryo test standard at normal concentration No banned but contain high concerned ingredients

Fail (reading exceed ADI or over 50% fish death at Vitargent category-based reference line ) Fail (reading exceed ADI or over 50% fish death at Vitargent category-based reference line ) Contain banned ingredients

Selected Awards

Hong Kong Technological Achievement Award(2014) Davos Global Innovation Pioneer (2015) Geneva International Inventions 43rd Grand Prix Winner (2015) World Intellectual Property Organization Gold Medal (2016) APEC & GIC Future Maker (2016) Unreasonable Impact (2017)


  • 1. This report is conducted in random sampling method with laboratory standard operating procedures. All samples were purchased by our staff members through normal sales channels as a common customer.
  • 2,Green Fish indicates excellent quality.
  • 3. Green Fish indicates products show excellent quality in this test, listed in no particular order.
  • 4. All tests are conducted in Vitargent's laboratories in Hong Kong, Taiwan and Belgium.
  • 5. This test was conducted under the principle of consumer goods comparison. The test results only indicate quality of the very sample. They do not reflect quality of other products under the same brand ( same or different models ) nor the products' quality in different batches. The test results are provided solely for your personal, non-commercial use. No promotion or recommendation of any products are intended. By no means should the results be taken as medical advice. Consultation with doctors and healthcare professionals are recommended before employing the test results. The test results are not to be mistaken as medical advice for diagnosis, treatment, or recommendations for health conditions. We are not responsible or liable for anyone using the results of this report.
  • 6. The test results are provided solely for your personal, non-commercial consumer reference. The references of product qualities and recommendations hold no legal validity nor guarantee. Any business and consumer decision made by users is an independent action on their behalves. We are not responsible or liable for any dispute caused.
  • 7. You may not derive for commercial use or promotional actives any data from this report in any corporate and organisations, unless you obtain prior permission from Test-it™.
  • 8,All information and data in the report are dated to 02 Feb, 2018, information are updated constantly according to the testing results released by other authorities .
  • 9.For more information, please see Terms, Conditions and User Agreement.
From · Test-it™· 2018/02/02